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Unread 05-04-2008, 23:16
Mark Rozitis
 
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Re: The media's (and the public's) misconception of FIRST

Quote:
Originally Posted by Dan Swando View Post
Not to be bitter, but the media is completely braindead when it comes to reporting stories. After 10 years of being misquoted by news reporters about FIRST, you learn exactly how much you have to spoonfeed the story to the reporters. You practically have to write the story for them, otherwise they develop their own storyline about FIRST that has little to do with the message you're trying to convey.

So you have to spoonfeed to them about collaborating between students and mentors.
So you have to spoonfeed to them about Gracious Professionalism.
So you have to spoonfeed to them about inspiration of Science and Technology
So you have to spoonfeed to them about how FIRST is NOT @#%%@! BATTLEBOTS!
You have to spoonfeed to them stories of scholarships and leadership and problem solving.

YOU have to tell them how to do their jobs, sorry to say. Thus is the age of Fox Noise Infotainment.
and one other thing to remember about reporters is they are not techies, I have never met one that is, quite a few of us camera guys are but reporters, assignment desk people and producers are not in anyway technically inclined so you want to tell them in a press release and show them exciting visuals and stuff and then try and sneak in something technical later....you want to hit them with the basics, the intersting story angles, the exciting visuals to hook them and then try as hard as you can to guide them through the story... but like you say sometime they just make up their own thing even when all the correct info is placed right under thier noses and I am not sure what the answer is other than to keep promoting the events at getting as much coverage as you can and some media will get the story right, some won't but the better reporters will do a half decent job at it.
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