I think you guys missed rule #1 of the game, which is "You are now playing the game." Knowledge of the game implies participation. Anyone who claims they are not playing the game is a cheater and thus loses.
My team is "The Game" crazy. It got to the point where shouts of "I lost" would drown out our power tools. Our team president was not pleased. Drove her crazy XD. Many heads were bitten off (which caused more losing). Our teacher sponsor declared that anyone caught playing the game would not be going to Trenton with the team. He had to relent when he realized it would mean he'd be going to the competition by himself.
Half of us now declare "I lost" upon hearing "I won" or "I lost" before actually thinking about the game.
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The purpose of The Game is to forget it exists.
www.losethegame.com
Almost forgot... I lost.