Quote:
Originally Posted by MikeDubreuil
... the million dollar question for me is why Luminary Micro would like to step into the motor control business? What do they have to gain given their current product line? I don't understand.
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Luminary is not getting into the motor control business. They are in the motion control controller business. The Jaguar is essentially a reference design that shows professional EEs how easy it is to create a strong motor control algorithm using their processors.
I'm an electrical engineer, which means I have sales reps and vendors trying to sell me on their product lines all the time. Usually this involves them bringing in food in exchange for an hour of our listening time. Invariably, they bring in demo boards - power points just don't cut mustard. I'll bet you lunch that their sales reps will be have these in their demo boxes by February.
I doubt very much they are doing this for the money. They are doing this for the same reasons NI is:
1) They get the FIRST message.
2) They get targeted effective advertising to their core market.
3) They know they'd be stupid not to.