Fish out of water:
I think it is important that this isn't a picture of a swimming fish, which is actually easier to come by then a dead fish on paper. That makes me think this idea of "Fish out of water" is some critical point to the game. I would guess either there is some zone that when entered your control ability changes drastically, or there is some disabling capability whether against the other team, or your own I don't know.
btw anyone that still thinks the text matters, FIRST took the picture from this website:
http://www.australianseafoodexports....rderonline.htm
Since the did not make it themselves, they could not control what the text says