There are two choices.
1. LabVIEW
2. C and C++ (with the help of WindRiver/Eclipse)
I have almost no coding skills, so i think Labview will be easier to pick up for me. But, I've heard good things about both. If you have programmers familiar with c and c++, then WindRiver might be more comfortable to them. Otherwise, i don't think it matters really.
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here are some LAbVIEW video's if you decide on that route.
these video's are pretty helpful. You could probably skip the first one if you want.
http://www.lvmastery.com/files/FIRST..._Part1(2).html
http://www.lvmastery.com/files/First...c12_Part2.html
http://www.lvmastery.com/files/First...12_Part3b.html