Thread: Team Names, Marketing, and Funny Name Stuff
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Unread 07-02-2009, 14:45
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Taylor Taylor is offline
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Re: Team Names, Marketing, and Funny Name Stuff
A TechnoKat by any other name....

FIRST is singular among societies in that it does have a permanent method of identification - the team number. While changing the team name may prove a bit confusing, you'll always be FTC 417. I'd imagine more FIRST people would recognize 1114 before they recognize the name Simbotics.

That being said, branding is a critical tool. Can you imagine 71 not being BEAST? 217 as anything other than ThunderChickens? There's certainly something to be said about having an instantly recognizable name, logo, or slogan to create Top Of Mind Awareness.

On the other side of the coin, if the team wishes to reinvent itself, perhaps a new team name may be the way to go. Since you carry 417 with you, it wouldn't be quite as confusing as, say, Pittsburgh suddenly becoming the 49ers.

My advice to you would be keep the name - it's catchy, clever, and memorable, and it appears there are positive associations with that name. If the students want to personalize the team, they can rename the robot.
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