[smurfgirl]

Now that you've got the name and the image in people's minds, it makes sense to keep it, as Taylor pointed out. It is catchy, and if it already has proven it has staying power, why undo that?

I discussed the issue of marketing and re-branding our team with our management team last year, when they weren't sure how they felt about us. Our team was once the Cheetahs (sponsored by Cheetah Learning), but when they dropped the sponsorship, we renamed to the UberBots. We liked the name, but it took another year to decide on the superman theme (uber = super). The question was if we should update that... but our theme is nice, we have lots of matching shirts, capes, hats, sweatshirts, banners, flags, other equipment in team colors, people know who we are... why change now? It works for us and we like it. Hence, we are still superman themed. Same applies to you... if it's working for you, why change the name? You already have team history built up and recognition going.