[Koko Ed]

Our team has always had the same name from day one but our trademark tie die did not come onto the scene til the new millennium. Every year before then the shirt was different. It's hard finding a signature look. Especially in the sea of thousands of other teams.
Changing the name and look every year is a guaranteed way to make yourself as unmemorable as possible no matter how catchy the name, logo or slogan is. Pick something, take ownership of it and sell it like crazy to the masses.