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Unread 09-02-2009, 13:55
Collin Fultz's Avatar
Collin Fultz Collin Fultz is offline
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no team (IndianaFIRST)
Team Role: Leadership
 
Join Date: May 2002
Rookie Year: 2002
Location: Indianapolis, IN
Posts: 776
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Re: Team Names, Marketing, and Funny Name Stuff

Branding a team name is critical as numbers are far too easy to confuse...

Look at Fergie...she basically made a career out of singing songs with her name in them. Is there any doubt who sang the song "Fergilicious"? Nope. But ask the kids who sang "Stairway to Heaven" or "Johnny B. Good" and they have no idea. Modern rap and hip-hop artists have figured this out and worked it into their branding. I'm pretty sure every Rick Ross song has his name in it somewhere...

With SO many teams in FIRST now, most teams will be known by their name first and their number second.
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Collin Fultz
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