Quote:
Originally Posted by Dick Linn
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I'm trying to appreciate the interesting material presented at the above link, but I can't get the Pepsi
"Gravitational Field" rebranding document out of my head.
Consider the similarities:
--FIRST rebranding document: "The new mark
sings; it elevates the quality of every banner, T shirt or robot it graces."
--PEPSI rebranding document: "The Pepsi Proposition [will establish] a gravitational pull to shift from a “transactional” experience to an “invitational” expression."
--FIRST: "[The rebranding] illustrates the power of design alone to elevate the stature and appeal of an institution."
--PEPSI: "The Pepsi ethos has evolved over time. The vocabulary of truth and simplicity is a reoccurring phenomena in the brand’s history."