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How can we be sure that our community is known for the fantastic kids, mentors and parents we have who don’t happen to enjoy baseball or football (or enjoy them along with their academic achievments) but would rather create the next generation of scientists, programmers, and engineers?
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You're asking how to be acknowledged for what you do? The first step is, of course, to be visible. You need to have your team recognized as doing things -- community service projects, technical assistance for festivals, demonstrations at regional fairs, etc. You need to emphasize a connection between your team and your community.
How can you win a Regional Chairman's Award at Chesapeake without having a good team-community partnership?