I understand his frustration. Here academics/achievements gets put in the Thursday paper stuck in the middle of the People section under a small heading called Brain Games.
A couple of years ago, our animation team made it to the top 5 and were heading for Atlanta, when I called the Rockford paper. He asked about how the robot did that year. I told him we had made it to quarter finals at one regional and semi finals at another.
So --on Thursday in the middle of the People section
-- was a small headline that read "Bago Bot Falls in Regionals". Halfway down the section it talked about how we had made it to the top 5 in animations.
We were hoping that this year since both the Rockford team and our team won at Wisconsin, that we could finally get them to put something in, but I haven't seen anything yet.
However, our small town (pop. 3000) paper has been wonderful about putting in articles about our team and their projects.