I was watching a show on CNN(I think) and a lawyer mentioned that he always presented his case to his mother before trial. She could tell him his good points and bad points from the average joe's point of view. It was helpful because she has about the same background as the possible jury. And he would adapt his presentation of the case around what she said.
This made me think, perhaps you could get a friend or two from work(could be the ones that are too busy to really mentor) and see what they would need to see to be interested(if they had time). Would they want to see the student's excitement? Would they want to be challenged by a fun design project? Run anything you can think by them and then do the pre-presentation for these people in particular. Most friends can spare 1 hour to listen to an important speech.
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Originally Posted by IKE
Ding ding. Leave the selling to sales people. If you are good at selling, you probably could be making more money than as an engineer.
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An interesting idea. Involve a sales person. Include them in the group I mentioned above. I know engineers don't like to be sold to, but a sales person simply has a better understanding of what a person is or isn't receptive to. If I try to present an idea, sometimes I do so in a way that really turns off the people I'm presenting it too.(thankfully this is happening less often) They simply have lots of experience in presenting something in this regard more than engineers do. Take advantage of this.
I know there is a rivalry between engineers and businessmen, but for something this important you need all the help you can get. Put down your swords, pick up the mountain dew, and get to work on it.