Thread: Battlebots an Newsweek
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Unread 24-06-2002, 04:19
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#0047 (ChiefDelphi)
  
Join Date: May 2001
Location: Pontiac, MI
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Sponsor companies sponsoring the TV coverage...
Posted by Chris Hibner at 05/29/2001 4:37 PM EST


Coach on team #308, Walled Lake Monster, from Walled Lake Schools and TRW Automotive Electronics.


In Reply to: Re: Using TV without compromising core...
Posted by Al Skierkiewicz on 05/29/2001 1:51 PM EST:



If Dean was smart (which I think he is), he would approach our sponsor companies to sponsor the TV coverage. If anyone has ever watched auto racing, more than 75% of the adds are from the sponsors on the cars. Why shouldn't the same be true for us. For example, Delphi sponsors an IRL team and they run ads during IRL events. There's a good chance they'd do the same for FIRST TV coverage.

In years past, before auto racing achieved any perceived populariy, the racing leagues couldn't get the networks to cover the races. What the racing leagues did is buy air time from the networks and then sold the sponsorship themselves. It was a risk since they might be out of luck if they couldn't sell ad time, but it usually worked out well.

Why doesn't FIRST try this approach? Tape the competitions, produce a show, buy the air time, and try and sell the ad space to pay for it. Just think of how good it would look for Motorola if they play a Motorola commercial just after WildStang puts up a huge score. It would look pretty good, I would think. I think the companies might buy it.

-Chris

P.S. Speaking of the IRL: how about the Indy 500! CART rules!


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