Quote:
Originally Posted by Daniel_LaFleur
I, too, want to see this in the local theaters.
Can we get a copy to distribute to the theaters? How does distribution of PSAs work?
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If you want to get it in the theatre you will need to get several things done.
1st - get a bag of money
2nd - acquire a 720px1280 mpeg version, assuming FIRST will provide it and give broadcast clearance.
3rd - contact your local representative of National CineMedia (for Regal and AMC ) to negotiate an ad rate.
www.ncm.com
They have room to negotiate and offer special pricing for non-profit educational purposes.
Both the non-profit and commercial television PSA's you should be able to run for no cost.
The ad should run in the 'feature pre-roll' which is the stuff before the movie starts. Typically it runs a variety of 15, 30, and 60 seconds ads. The next block is upcoming movie trailers, then the movie starts.
The PSA is a little short at 51 seconds but that is perfect because you can go to 'post' and add a 5 or 6 second frame with a local link for people in your region to go to.
For example look at the last frame of
this
There is a substantially good chance of getting airing on you local commercial TV if your team makes a good pitch.
And a great chance of airing on local non-commercial outlets.