This is the PSA that FIRST Israel did last year....
http://www.youtube.com/watch?v=dNK84vJSglo
here is the translation of the Hebrew..
Yaheli Weiss - Deveopment Manager, Weissman Institute
Omer Lavi - Famous Software Engineer
Liron Gurvitz - Networking Start Up
If we only give them a chance....
FIRST ISRAEL - providing tools towards science and technology for youth
Robotics Competition
March 24-25, Nokia Hall, Yad Eliahu