[Schnabel]

So this subject was kinda brought up in the Google Trends thread.

More and more people gain knowledge of FIRST every day, and we have a pretty strong force of students and mentors out there to help this happen, but once people know about FIRST, maybe they just don't care about it any more. Or on the flip side, maybe they just don't care to know more about it.

So my question is, how would you make someone who has no interest whatsoever in FIRST actually care that it's even there when they:
A) have no previous knowledge of FIRST and don't want to learn about it or
B) know about FIRST, and just don't care?