[Conor Ryan]

Here is a suggestion, look at some of the repeat and recent award winners in your area and have them give a short 3-5 minutes presentation on a few tips they would give to each team on how to win a certain award (Safety, Imagery, Quality, Creativity, building up to EI & Chairman's). Make sure the tips aren't just a restatement of the award definition, but the tips are examples of what they did.

Maybe come up with some form of competition, get teams to be competitive with each other (Graciously and Professionally of course). At kickoff teams tend to be shy with each other, but competitive spirit is something that unites all of FIRST.