[rsisk]

A good elevator pitch would be awesome.

I usually start mine with:

"I am a mentor for a competitive high school robotics team"

That always seems to get their attention, because their response is typically to look at me and say "What??"

Then I get to roll into the pitch about FIRST robotics. A little bit of competition description, a lot of the inspiration angle, a laundry list of benefits for students/community/mentors etc.