Crackerjack containers used to have a prize in the bottom of them that you had to eat all the way through them to get to
Diet Coke's slogan used to be "The One of a Kind"
Haagen-Dazs ice cream is in a bucket
I'm thinking we have to dig through a bucket full of nonessential game elements (or at least low scoring game elements) to get to the bottom where there's a high scoring game element ("one of a kind in the bucket) that you have to take somewhere.
I can imagine a couple giant buckets sitting in the middle of the field with robots rushing to them trying to pick up loads of "crackerjacks" to carry back to a goal and try to get to a bigger one in the bottom of the giant bucket.
It's just a guess
