This may not be precisely what you are looking for, but it is a relevant article and has a short but accurate description of Dean's homework for the year. It's just about the only thing that a quick Google search turned up.
http://radar.oreilly.com/2010/01/dea...-homework.html
Quote:
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... In 2010, 1809 teams and over 200,000 students are participating with FIRST teams around the world. Kamen assigned homework to all of us this year: It’s time to make FIRST a spectator sport! He wants to infect the masses with a spirit of play, invention and innovation. A Hollywood Director and the Director of Technical Support from Cirque du Soleil were added to the Game Design Committee in an effort to make the game as fun to watch as it is to play. ...
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I could not find anything on the FIRST website or forums yet, either. The transcript for kickoff is not posted to NASA's website yet.
Hope that article helps!