Quote:
Originally Posted by Daniel_LaFleur
I believe the term in marketing is called 'differentiation'.
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If you cannot differentiate your product from the market leader then you cannot overcome them (even in a nitch market like FIRST/CD).
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It's not really differentiation. To paraphrase
Gary Vaynerchuk, poorly, in order to compete and win, you have to be better than your competitor in more ways than one – more knowledgeable, better content, more social interaction, etc... and most of all you have to CARE
He also goes on saying to be involved a lot with the community. Not commenting on posts basically saying "hey look at my site," or just saying "good job" or whatever. Actually provide valuable feedback and your two-cents on it.
You could do this, but you'd have to try really, really, really, really hard.
Quentin Sheets