I'm going to agree with XXShadowXX, and not just so I can sleep easy.
For one, it's mostly FIRSTers causing the spike when Kickoff rolls around. Non-FIRSTers in the search would remain fairly constant throughout the year, only spiking when there's a lot of media attention for something. I think if that were the case, there'd be a much larger spike for the World Championship than for Kickoff.
Also, congratulations to Rochester, NY. I hope you guys know that the Michigan teams are going to do our best to grab those top-ranking spots on Google from you.

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Thank you to teams 174, 188, 191, 610, and 1551 for some great matches in the FLR finals!!