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I don't think they really compete against each other. Shasta is just a generic knock off of name brand sodas. Faygo tends to be more "exotic." Faygo has all those bizarre and wierd flavors and I believe all Faygo is Diet. And they may have kept both in some areas because both did well and they didn't want to lose the branding they already had.
Matt who finds it funny that he's talking about off-brand sodas in a robotics forum....
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