The tape measure lifter was definitely a crowd pleaser at Boston! Your team seemed to have executed it perfectly as well.
We would get that sense of anticipation whenever your team would take to the field with your tape measure hats. We had some guests sitting with us and it was fun to lean over and say, "just wait till the last 20 seconds!" And then after the lift was successful to tell them that you were a rookie team!
Great concept and congrats on your Rookie All Star award! I hope we will get to see you in Atlanta!