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Team Spirit Award sponsored by Chrysler Celebrates extraordinary enthusiasm and spirit through exceptional partnership and teamwork.
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IMO the Team Spirit Award is the equivalent of a nontechnical marketing or advertising award. It is with regards to the teams which are most noticeable, which I definitely believe that Team Spirit has an influence if you need to get selected for an alliance. It always helps if other teams can put a name or even better a face to your #.
The partnership and teamwork bit also represents a team that markets themselves well. Think of the [RED] campaign, even though it has an element of good will to it, IMO companies utilize it to market their products, and affect their public image, giving only a small portion of proceeds to the charity. Partnership and teamwork is again a great way to get teams to remember you.