Our team very much values the Spirit award.
We practice cheers at the
beginning and the end of every meeting and because of that we have won the award several times.
We assign a Prince or (more likely) a Princess of Positive Propaganda every year to lead our team in spirit every year. And they take their job very seriously.
Our spirit leader this year was devastated when we didn't win the spirit award at FLR. It took her a week to cheer up.