An interesting question. With equally difficult answers.
I say yes, or at least kickstart another program off. I think FIRST should support the IGEM competition. It's basically a new field of computer engineering principles applied to the world of genetics. Many people call it synthetic biology. I think it's fascinating. So, i say yes, and in the direction of other scientific and technology fields such as biology.
What else is there? Oh, i guess i misread the question..... They are thinking of expanding outside science and technology. Interesting. I say go for it, but im not sure it will be easy. My advice is to expand into other areas of science and technology, since that is what they deo best. Stick to your strengths.
The cool thing about the IGEM competition is they already have a "kit of parts", but the "kit" is open source genes.... So, when you want to make a bacteria do something cool, all you have to do is use the standard parts. Pretty cool stuff.
http://2010.igem.org/About
That's my two cents.