Make sure to keep it simple and easily accessed.
Try not to use too many marquees or 'distracting' things. It's easy to load up a website with too many distractions.
A very important thing is to ALWAYS check spelling and grammar before posting up on a website.
And just as advice, make sure you always save changes and back up old files, if not then when you make a mistake you have to grieve over it for a long time, and it gets very upsetting.
Try to upload frequently and don't let the web page expire, my team did a couple years ago, and it took a lot to restart over.
