In a few weeks, our team will be presenting to the Riverside Chamber of Commerce Business and Education committee. I'm anticipating the opportunity to talk about FIRST Robotics to business people and convince them to invest in the concept. Offering a value proposition is one of the devices I plan to use to persuade them that an investment in FIRST will return value.
So, my question to the brilliant minds of CD is this: What is our value proposition? Why should business invest in FIRST Robotics teams?
Below is a definition of Value Proposition to help the conversation...
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Value Proposition
What Does Value Proposition Mean?
A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.
Investopedia explains Value Proposition
Companies use this statement to target customers who will benefit most from using the company's products, and this helps maintain an economic moat. The ideal value proposition is concise and appeals to the customer's strongest decision-making drivers. Companies pay a high price when customers lose sight of the company's value proposition.
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