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Re: Improving a team
Very clear post, and I would say its a great start to solving some of your teams problems.
To answer your question on how to "tame those monopolizing the club"... Don't think of it as taming them. They'll see it as taking something away from them if you ask them to be less involved or to give others things to do. Instead, you could try to approach them by given them more responsibility and more power. Instead of letting them exclude everyone while they work on the robot, make them student leaders on the team. Let them lead a small group of other students (2-3 others) in accomplishing a task or component. If there's one thing I've learned working, it's that the more responsibilities you have, the less time you have to actually get your hands dirty and work.
I would also caution you against trying to do too much at once - you and everyone else will get burned out. Set one clear goal for this year (like improving your organization and team involvement). The rest - spreading FIRST, increasing the size of the team, community involvement - all have to come second to that goal. If you solve your internal problems first, you'll find it much easier to start looking externally. If you try to look externally first, you'll end up with more issues - you can recruit people, but they'll just get discouraged from the internal issues you've listed. You can go spread the word, but if everyone on the team isn't enthusiastic the message will fall flat.
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