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450 lumen light bulb that draws just 7 watts and will retail for about $25 door-to-door
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It would take 4 of these to put out as much light as a 100watt incandescent.
Tough sell.
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Cutting edge product that provides significant benefit compared to current technology
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The significance of the benefit depends on lifestyle, climate, and electric rates. Off-peak electric rates in areas serviced by nuclear power plants can be as low as 1.5 cents per kilowatt-hour. Do the math.
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Total cost of ownership should be lower
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At $25 for 450 lumens it may be a wash for certain areas of the country with colder climates and lower electric rates, when you factor in the cost of money.
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with incandescents being phased out starting in 2012, until they are finally laid to rest in 2014
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Have you noticed that the incandescents are back on the shelves in full force, after having been phased out prematurely by the big-box stores? There's a good chance the 2014 deadline may get delayed.
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The huge complaints with CFLs are the delayed on times combined with flicker and the blue light (high color temperature)
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And they don't like being cycled, and they don't like cold temperatures (like outdoors), and they are toxic, and they are all made in China.
Incandescents are (or were) made in the US.