Okay so here's a rather long and detailed trail of clues I've picked up so bear with me.
1. Penn ball - Sean Penn actor
2. Sean Penn - famous for Rainman
3. Rainman obsesses of "who is on first base"
4. when one types "first base" into google the
4th result is
http://students.autodesk.com/?nd=first_home which is the autodesk page for FIRST robotics.
Thats were I ran out of clues but maybe someone else can pick up the trail, and yes I realize this is a huge stretch.