[JesseK]

Come on guys, quit being engineers just long enough to see that the consumer market won't care about nitpicking a few bucks of saving in a year or two or three. If you want to sell the bulbs, take a hint from Apple -- they sell overpriced pinholed technology all the time and make billions! Stay positive when talking about the selling points, deflect all questions about the negative points, and insert subliminal messages that make a buyer think it's the best light bulb invention since the original by Edison (et al) ... and maybe even thrown in some trash-talk about competing technologies! It's probably best to put a tidbit in the sales pitch that says each bulb sold isn't only going to a company's profits but also to the local community's benefit. We know that there are long-term benefits to the bulbs, yet giving the consumers specific numbers in this regards will typically just confuse them. Keep it simple.

As much as I have a love/hate relationship with Ether's incessant pointing out of the minute technicalities that are both correct and (sometimes) irrelevant, I have to admit that in this thread the implications of his points have been dead on in that the benefits aren't necessarily quantified as the obvious observations presumed they would be. is that a run-on sentence? I can't tell...