[EricH]

Scholarships. Students might not care too much, but parents will. Make sure to mention some of the "local" universities that offer them.

Pictures of the team having fun. Nobody's going to join if it isn't at least somewhat fun. Also avoid pictures of anything that is perceived as overly nerdy/dorky/geeky, as that could scare potential students away. (The team itself doesn't count; the other students at the school should be well used to that by now.)