[bhaidet]

When you Google Image search "Little Eva", the fourth result is the picture they probably used. It has text that they cropped out and this cropping explains the half-uncovered watch. (it does line up exactly i tried).
So the watch clue is pointless and they most probably just did a search for her, not a column AND her (that search does not turn up this picture on the first page at least)

And even if we only know the game name (if they would actually release it this way), that is a clue in itself. Imagine the conversations that would be taking place if the game hint was:
Game Name: Locomotion

Locomotion would have been an easy way to get TO a search for her. If you try "locomotion" on wikipedia, she is on there, but towards the bottom. If I were trying to make a clue for "Locomotion, I think this is just far enough away to work.


So, I would disregard the column and pay attention to the song name because it has something more to do with robots. I like the column-shaped game piece idea but I don't think they would have gotten to this picture if they intended that as the hint.