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Find 2 video's, One from the team that won the competition, and one from the team that won Chairman's.
Take a look moreso at the competition 3 years ago (with the 6' high trough's). See the champions reaction and then the chairman's awards reaction with their team, Baxter Bomb Squad, on stage playing their submission video with fireworks going off in the background at Epcot.
I think if they see that there is glory to be had when achieving the chairmans award they will more than likely want to earn it.
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