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Unread 01-06-2001, 08:17
Chris Hibner's Avatar Unsung FIRST Hero
Chris Hibner Chris Hibner is offline
Eschewing Obfuscation Since 1990
AKA: Lars Kamen's Roadie
FRC #0051 (Wings of Fire (on sabbatical))
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FIRST should buy airtime

I posted this in the old forums, but it was at the very bottom of the page and only a day before the old forums closed, so I don't know if anyone noticed it. So, here it goes again...

In the not-so-distance past, the auto racing leagues couldn't get the TV networks to air the races since the networks didn't believe that there was enough interest in racing. A few big races would be picked up by a network, but most wouldn't.

To remedy this problem, the racing leagues would purchase the air time from a network, and then sell the ad time themselves to pay for the air time. Typically, about 90% of the ads were sold to the companies that were sponsering the cars (since the sponsers felt that they wouldn't get there money's worth unless they were on TV).

The point is, I don't see why FIRST doesn't try this approach. FIRST could hire a small production company, film and edit the competitions into a series of shows, buy air time from a network, and sell the ad space themselves. I'm sure companies like Delphi, Motorola, Ford, and GM would be more than willing to buy some ad time.

As I posted earlier, Dephi sponsors an IRL team and plays many ads during IRL races. I think a Ford ad would have a pretty good impact on consumers if played immediately after a Ford team has a good match (and since the matches are edited, it's pretty easy for FIRST to guarantee a good match for Ford before the Ford commercials).

I suppose the big key is, before they can do this, they need to make a game the would go well on TV.

-Chris
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