Quote:
Originally posted by dlavery
Buy a 30-second spot on the SuperBowl half-time show, and advertise the heck out of FIRST to the entire country.
Yes, SuperBowl advertising time is on the order of $1,000,000 per minute, so that is only half of what is needed. But since FIRST is a non-profit, the networks and NFL can (and do) provide cut-rates for special purposes.
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That was my idea. However, nowadays, Superbowl advertising is 3 million for a 30 second commercial.
But I agree, FIRST needs to get its message out in a broader way, so that the program can continue, rather then using the money to keep the status quo.