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Unread 31-10-2003, 17:55
Ken Leung's Avatar Unsung FIRST Hero
Ken Leung Ken Leung is offline
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Re: Re: Let's say you are the CEO... What do you do with the money?

Quote:
Originally posted by dlavery
Buy a 30-second spot on the SuperBowl half-time show, and advertise the heck out of FIRST to the entire country.

-dave
That's exactly along the line of what I am thinking of, althought not quite like it. I didn't want to post before I think about it more.

But how about ads in nation wide magazines promoting FIRST? Not exactly the super bowl half time commerical, but it will get exposure to the right people who read the magazines, providing you target the right magazines that attract the crowd you want to know about FIRST. Popular science will be good to have an ad at, so will Times, popular mechanics, and all sort of education/business/technology/engineering magazines.

I think that's a more "creative" way to spend the money that haven't been done before.

Although it is good to spend the money to sponsor more teams, or regionals, there are chances that teams will disappear, or regionals cannot find any future sponsors. Therefore, I believe it is more worthwhile to start ad campaign to promote FIRST more, and get more people drawn into the idea.

Right now, it's not exactly easy to spread to word. A lot of people respond "is that like the one on TV?" when told about US FIRST Robotics Competition. The media is the most effective way to spread information, let's take advantage of it.

P.S. I like the idea of driving around the country spreading the idea of FIRST, but I think 1 car and 2 people might be a little too slow ;-). Maybe it's something that the regional committees can do: drive around the state to spread the words of FIRST.
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