Go to Post Many would say it is both gracious and professional to make sure your robot will not damage another team's robot. - 4throck [more]
Home
Go Back   Chief Delphi > FIRST > General Forum
CD-Media   CD-Spy  
portal register members calendar search Today's Posts Mark Forums Read FAQ rules

 
 
 
Thread Tools Rate Thread Display Modes
Prev Previous Post   Next Post Next
  #8   Spotlight this post!  
Unread 11-12-2001, 01:20
Jessica Boucher Jessica Boucher is offline
FIRST Historian
no team
Team Role: Mentor
 
Join Date: May 2001
Rookie Year: 1999
Location: Jamaica Plain, MA
Posts: 2,090
Jessica Boucher has a reputation beyond reputeJessica Boucher has a reputation beyond reputeJessica Boucher has a reputation beyond reputeJessica Boucher has a reputation beyond reputeJessica Boucher has a reputation beyond reputeJessica Boucher has a reputation beyond reputeJessica Boucher has a reputation beyond reputeJessica Boucher has a reputation beyond reputeJessica Boucher has a reputation beyond reputeJessica Boucher has a reputation beyond reputeJessica Boucher has a reputation beyond repute
Woah, people.....

How many times have we had this discussion? I think it may be time to look at the marketing of FIRST more generally. There really needs to be a better marketing mix: the right promotion that conveys the right product at the right price to the people who are right to buy it.

Another way to look at it is a strategy called STP marketing. That is: Segmentation, Targeting, and Positioning.

Segmentation means looking at the market as a whole (as in, the entire USA, Canada, and other random countries) and breaking the market down into segments with similar attributes (wants, needs, buying power, buying attitudes and habits....you'll hear the term the "18-24 set", which is talking about the segment of ages from 18-24, who have similar buying habits, wants, etc.).

Next is Targeting. This is basically choosing a segment as your target market. The one rule of thumb here is to not choose two and then decide to squat between them. There's always time to go after another segment once the first segment is locked in to your liking. Thus, it would probably be best for team growth to go after educators, but if FIRST wanted to go in the way of growing knowledge of the competition (and thus get coverage), it may be better to target the teenage set, the students involved in the competion themselves.

Finally is Positioning. This is where you take the product (in this case, FIRST), and you design the offering and image so that they occupy a meaningful and distinct position in the target customer's minds. This is where you position to serve your market best. Who, really, is FIRST's target market and how can we, as an organization, position ourselves to become distinct in the market's minds, so confusion doesn't occur with other competitions?

I hope this helped, and I swear to you this isn't just me showing off what I learn at my silly business school (nor is it purely to help me study for my final on wednesday)....and Im guessing there are many more people who have taken numerous marketing courses....but I felt it was mostly a perspective that hadn't been mentioned - looking at the marketing of FIRST more generally and then moving to the specifics, instead of the other way 'round.

-Jessica B
Reply With Quote
 


Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
The Science Channel to broadcast FIRST documentary Andy Baker General Forum 49 01-03-2004 14:03
FIRST vs Battlebots- which has had the greater impact on society? Wayne C. General Forum 40 27-08-2003 16:00
Renaming the FIRST Robotics Competition patrickrd General Forum 23 21-03-2003 00:03
Robotics Program Director Needed at FIRST archiver 1999 0 23-06-2002 22:31
BattleBots IQ BSMFIRST Televised Robotics 37 15-10-2001 01:29


All times are GMT -5. The time now is 16:22.

The Chief Delphi Forums are sponsored by Innovation First International, Inc.


Powered by vBulletin® Version 3.6.4
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
Copyright © Chief Delphi