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Unread 31-10-2003, 15:57
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dlavery dlavery is offline
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Re: Let's say you are the CEO... What do you do with the money?

Quote:
Originally posted by Aidan F. Browne
You decide that you want to do something special to support FIRST.... you decide that you want to spend $250K a year for the next five years... but you want to find a really unique way to support FIRST that no one has thought of yet... What do you do with the money?
Buy a 30-second spot on the SuperBowl half-time show, and advertise the heck out of FIRST to the entire country.

Yes, SuperBowl advertising time is on the order of $1,000,000 per minute, so that is only half of what is needed. But since FIRST is a non-profit, the networks and NFL can (and do) provide cut-rates for special purposes.

In one fell swoop, you get the image and message of FIRST put in front of 100,000,000 people world-wide. If only 1/10 of 1% of them follow up, that is still 100,000 people who have a new interest in FIRST.

And lots of them will have check books.

It is the old "feed a man a fish, and he eats for a day, teach him to fish and he eats for a lifetime" philosophy. Rather than just funding some teams for a few years, or one single regional event, etc. etc. etc. and then exhausting the $250,000, you need to find a way to make the investment lead to more funds, and let it become self-perpetuating.

-dave
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