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Thank you - but I really feel that for growth you need to focus on the competition itself - the mind-change doesn't come easy, but it is facilitated through immersion in the project....that is, being in the project, working with robots, being at the competition. Then comes the mind-change...realising what to strive for in awards, the opportunities that arise between businesses and colleges for students in FIRST, hearing the speakers brought into the competition, etc.
Thus, I think they should market it as a product, on a shallow level. Once the "buyer" is comfortable with the competition, then the concept can be brought in.
I agree that the concept is what FIRST is really about, but to sell that, I really think the robots and the competition needs to be sold first.
So, I guess Im saying that inspiration needs to come second in the presentation of the product; even though I know thats not the way we really want to do it, it makes it easier to swallow to the general public.
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