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Yes Dave and Wayne
A self perpetuating fund is the first thing that came to my mind. Take the first 250K to start the fund in year one, then add to it with a portion of the money in subsequent years. A board of trustees would oversee that fund and decide on how to best spend it in perpetuity.
As for the remaining funds, I'd do something along the lines of Dave's thoughts, but a little broader.
1. Billboards all over the country with the web address and FIRST logo. Use different kids of catchy phrases like, "Would your child like to have access to more than 3.5M in scholarships?" "Where are tomorrow's leaders in science and technology training today?"
2. Buy banner ads on the web at major sites - search engines included.
3. Commercial times on as many major networks as possible.
4. Full page ad in the NY Times
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technology, innovation, and invention without a social conscience will only allow us to destroy ourselves in more creative ways
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