Thoughts on new US FIRST splash page?

[Karthik]

Originally Posted by GGCO

What I've always wondered is why does FIRST always feel a need to pander to people who already aren't interested in becoming engineers? Are all of will.i.am's fans suddenly going to join your FIRST Robotics team? Do we want that? People who don't care about solving problems joining FIRST because their favorite artist endorses them?

The reason FIRST "panders" to people who aren't interested in engineering is because there is a massive shortage of engineers in North America. Even more concerning, is that there is an even larger shortage of people who want to be engineers. To solve this problem we need to excite as many people about engineering very quickly. Having someone with as much mainstream appeal as will.i.am is a great strategy to draw large amounts of attention to a program that has been relatively hidden to the masses.