Easiest way to route ~10-12 feet of wire on a telescoping lift?

[LLogan]

Hey guys, we have a motor on our lift for our tube intake. We have no idea how to run wires through the lift without getting things jumbled up. We are thinking of using the Igus "Energy Chain", or whatever it's called. But we would also like some backup solutions.

How has your team accomplished this in the past?

Thanks in advance.