Read an interesting article on arstechnica, then went to the website and watched the video. WOW. I mean, 118 & 148's robots are definitely inspiring to me, but to little kids they're probably just scary. And FLL/LEGO's are great -- but only to the extent that a young child can learn programming (and let's face it ... some of us programmers are just plain wierd to non-programmers...). So what about those kids who don't show any interest in a computer screen at that age, or think that lego's are only meant for boys?
Here's a [upcoming] product I think may inspire kids who would otherwise be disinterested: Cubelets
http://www.modrobotics.com/
Video:
http://vimeo.com/19712586
I think my little cousin's Barbie just got a new hot rod for her birthday
But please take into account that each year, the GDC has to come up with a rule book that will spend the next three months being picked apart by 40,000 of the brightest, most creative minds on the planet. I think they do an outstanding job of it. - dtengineering [more] 
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