FAHA: Sponsor control over logos, colors and placement

[Bharat Nain]

This team struggles with keeping their team's theme due to intervention from their sponsors. What advice can you offer?

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Our team colors are green and black (not Moe green, more of a light green) We have worked hard over the years to make these colors part of our brand.

We recently got a new sponsor. Their rules are that their logo is to appear at the top of any other logos and it is to appear in blue. They are not the largest sponsor but they do account for 15% of our sponsor dollars.

Our shirts are green with black printing. To save costs we only print in one color.

We asked about the "top and blue" rules and were told that it was the requirement to get the money.

Questions:

Should we move the new sponsor to the top of our shirts possilbly alienating our biggest sponsor?

Should we print in their color?

Should we decide that our branding and other sponsors are too important and return their money?
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