"i.am.FIRST -- Science is Rock and Roll" airs August 14th

[Karibou]

Originally Posted by Peter Matteson

Here is a link to an interview with will.i.am discussing i.am.first.
http://www.cbsnews.com/8301-504943_1...-10391715.html

One thing that's mentioned in this article is that will.i.am paid for the airtime with his own money. I didn't actually realize that until today, when I saw him talking about it on Twitter. I had never really given thought about how we got the airtime, who paid for it, etc. And now that I actually have thought about it...the cost for such a good time on a major channel has to be outrageous, even when scheduled so far in advance. Between the appearance at kickoff, the small shoutout to science and technology at the Super Bowl, the concert at the Championship, and the TV special, t's really freaking awesome that will.i.am has done all of this for FIRST (and the more broad focus of celebrating STEM and making science cool again), and it just blows my mind.