"i.am.FIRST -- Science is Rock and Roll" airs August 14th

[DonRotolo]

Originally Posted by JaneYoung

"That's a FIRST sponsor! That's another FIRST sponsor! That's a FIRST sponsor!"

I'm not sure if everyone knows that will.i.am paid for the airtime from his own pocket. "The preceding was paid programming", just like the Sham-Wow infomercial. Perhaps he made a few dollars back selling those advertisements, probably not. Consider that ALL the pre-show publicity on TV was paid advertising as well.

What do you think an hour on ABC costs at 7pm on a Sunday night?

I thank will.i.am for producing and delivering this program. FIRST got a huge boost tonight. You can't buy this kind of stuff.

You know, I've been listening to will.i.am a lot lately, and my opinion of him goes up a lot every time I hear him speak. This guy is smart, really smart. If this entertainment thing doesn't work out, he has a future in engineering.